Giving Good Guidance: What Every Public Company Should Know

Delicious Dough, Inc., a newly public company, recently introduced the Pandossainet, an irresistible pancake-donut-croissant-beignet hybrid. New Yorkers are lining up for hours to buy Pandossainets before they sell out each morning, usually by 6 a.m. The company has some guidance questions, and Steven Sucre, Delicious Dough’s CFO, is not sure how to proceed.

Latham’s guide is a comprehensive reference on earnings guidance for public companies. It contains best practices for giving good guidance and provides answers to FAQs about giving and updating guidance.